Founded by Babar Yousuf and Vivien LaMothe with a vision to create financial services which truly serve consumers. Pineapple World is a Triple Bottom Line (3BL) system to make profit, but also measurably create social impact and support the environment with every mobile transaction.
Pineapple founders are based in the US, with a core technology team of 4 developers. Access to 50+ engineers CMMI level 3 and ISO 9001 certified, including Solidity and Web3 developers in Europe and code contributors from around the world.
Babar's previous experience in emerging innovation includes developing and marketing one of the largest mobile microfinance banks in the world. Selected by the United Nations for bringing mobile financial inclusion to 180 million unbanked. Recognized by World Bank, International Finance Corporation, Gates Foundation and the Aga Khan Agency for Microfinance.
Founder Solectrac, Manufacturer of electric vehicles and solar energy for zero-emissions, regenerative agriculture. Solectrac was acquired by Ideanomics group in 2020. Steve is an early supporter of Pineapple and mentor for financial inclusion in agricultural communities, particularly Africa.
University of Columbia NYC - 'Finance for the Poorest' working group.