We donate 20% of our profit to social impact and environmental sustainability on every transaction. Pineapple app enables anyone in the world, to load prepaid mobile minutes (airtime) into their existing account balance or send minutes to anyone on any mobile carrier. Tying social and environmental impact with every transaction enables us to create a triple bottom line footprint with our real-time business. Presently we are donating to Transparent Hands , Food for the Poor , Wikipedia , Saint Jude . As we go granular with our sales to communities in different parts of the world, we will localize our giving, to address regional challenges in the areas where our customers are located. Here is a presentation about tokenizing social impact, as the primary form of marketing required in populations where poverty is an issue.