Here is a presentation, delivered to the IT Secretary of Hyderabad (India) and corporate bankers, on the importance of reforming the business of banking towards social impact, using the revolution that is blockchain to bring transformation to the use case. We love tech! But what we love even more, is what tech does for quality of life. Health, wealth and happiness. Inventing and going deeper into engineering is the future for sure, but is it making enough difference to some of the world's biggest issues? What's the solution for billions of hungry people, babies dying due to malnutrition. Problems which never really seem to ever get solved. Doesn't matter how many grants are spent year after year, and how many institutions are working around it. Sometimes it seems that the multi institutional industry built around solving the world's biggest problems is so big and commercial, that if the issues went away, what would happen to it! We think there is great technology already available today, which can change the circumstances of the world faster than ever and more comprehensively, if the business case was very innovative. Pineapple is focused on how we can use some of the tech being invented today in finance, networking, identity and multimedia. To build breakthrough use cases and original products which can have a positive impact on the trajectory of a customer's life. 'The more things change the more they remain the same' despite technology, simply because some of the big ones like financial inclusion and poverty reversal, need a business case as innovative as the tech. Please share your comments! we will add more to this narrative based on feedback.