Triple Bottom Line (3BL) ledger

for financial, social and ecological impact

20% profit is donated to empower households


Social Performance Task Force

American Consumer Council

@ Starfish San Francisco, CA





 we are a mobile airtime merchant

not a cryptocurrency

commodities or money exchange

nor a money transmitter

interest-free loans and charge free money transfer

is a human right for those earning minimum wage

Pineapple starts with a mobile treasury on the gold standard

We encourage anyone to purchase and hold PNPL gold


software 2018 - designed and tested

merchant beta release 2019 - in process

gold treasury with Bullion Vault - active

interest-free loans 2020

charge free money transfer 2020

experience with social impact


Babar Yousuf

founder, president and CEO

Babar has served a 20 year career developing and launching award winning technology-driven sectors, including banking innovation with Tameer Microfinance Bank / Telenor - recognized for introducing mobile financial inclusion to 170 million un-banked.

Speaker on Triple Bottom Line (3BL) consensual ledgers at the World Crypto Economic Forum

Speaker at United Nations RIO+20 on impact investing.

Consultant on the panel of the Microfinance Gateway  (World Bank’s CGAP). 2012-14

Judge Sustainable Silicon Valley and NASA Ames Research Center’s “Call for Planetary Solutions” 2013-14.

Professional Service Provider to

Branson Center of Entrepreneurship.

Nick Todorov - blockchain operations

George Spasov - blockchain development

Mohammad Hanif - technology & operations

Ashish Shinde - network development

Tushar Rum - network service & operations

Sopan Dambelkar - database & user interface

Ganesh Mullay - software development

Amit Chotia - software development

Hammad Ahmed - software development


Pineapple is at Starfish 

pioneering hub for the blockchain community