With Pineapple, every mobile phone and the airtime it consumes, is a social impact connection.
Pineapple is committed, to donating 20% of our profit from every transaction, to strengthening community, via our socially connected airtime platform.
The worst sufferers in an intensely extractive financial system, are billions of poor and immigrants, who are charged fees on money transfer and interest rates on loans which are unsuitable for their economic circumstances.
While corporations spend billions a year on marketing to compete against each other. In comparison to marketing budgets, their social responsibility spending is meagre empathy.
Pineapple's founder spoke about it in 2012 at the United Nations, after developing and marketing one of the largest mobile microfinance deployments in the world with Telenor Bank. Reccomendations were made at the UN - that the real competition between corporations is on social impact.
That marketing dollar alone could transform the lives of customers and secure loyalty.
We can stop charging interest and fees for access to capital and still be profitable.
The User interface and experience needs to be transformative enough.